Exploring Denver’s Best Alumni-owned Spots through the Crimson & Gold Trail
In early 2020, DU introduced the Crimson & Gold Trail passport: a discount guide to the Denver metro area businesses owned and operated by DU alumni. This not only provides visibility for alumni-owned businesses (particularly during a difficult time), but it also gives back to the next generation of students.
A portion of the proceeds from the passport supports scholarships in the Fritz Knoebel School of Hospitality Management. When COVID-19 hit, the DU community expressed a strong desire to support local alumni-owned businesses. In response, we fast-tracked an update to the Crimson & Gold Trail website to help provide some much-needed assistance to our leaders around Denver.
“We are excited to be a part of the Crimson & Gold Trail,” says Ryan Evans, co-founder of Bruz Beers. “The partnership with DU and its fellow alums has led to an impressive list of food and drink offerings around Denver. Quality is king, and this trail is certainly that. It’s great to see a local university creating such a unique offering in town while supporting small business.”